Deliverables
Wordmark Brand Guidelines Website Logo Mark Packaging
The Team
Brandon Charles - Art Direction, Design Shane Ettestad - Direction, Design Bohdan Harbaruk - Logo Mark
"Brandon is not only one of the best Creative Directors I've worked with in my career, he's a team player that takes on whatever is asked of him, learns a new skill set if he needs to, and executes. He raised the bar for the HomeKey brand and introduced several tool sets that saved on marketing expenses. His work is top notch and he does it efficiently."
I came on board at HomeKey as the Creative Director, set to lead a major re-branding initiative. It was super exciting, especially because we were changing the name to Homepilot, so I had this awesome blank canvas to work with. But, plot twist - a change in strategy meant the brand launch got shelved. So, what you’re about to see is my journey of exploration, and the eventual pivot where I transformed the website I designed and developed for Homepilot into HomeKey.
