Deliverables
Visual identity creation
Live event graphics
Motion graphics
Organic social assets
Customer marketing assets
The Team
Brandon Clute - Art Direction, Asset Creation
Michelle Walker - Design
Kim Catubig - Design
Bianca Robles - Event Coordinator
Devlyn Parsons - Event Manager
Project description
Collaborating with the Events Team at Keap was always a good time. They wanted Keap Events to rise above the noise and really grab the attention of both existing customers and prospects. In order to do this, each event was given a unique brand that ranged in tone while still fitting under Keap's brand umbrella. Below you'll see the promo videos I created for each event, along with some of the graphic assets that were created. Unfortunately, I didn't gather all the static assets that my team and I created to promote the events before departing Keap.
Keap Partner Day
The events team came to me with a concept for Partner Day aiming for a 'high-end' look, inspired by a mood board featuring gold chess pieces and checkered flags. I utilized Cinema 4D to create a series of golden assets for my team to incorporate into various marketing materials. The event was well-received, and the events team was highly satisfied with the outcome.
Keap Automation Lab
The Keap Academy team created Automation Lab as a way to teach existing Keap customers automation best practices. Using Keap's color palette I created a bold an playful ID for the event.
Icon 2022
Keap's annual user conference returned in 2022 as a fully remote event after a pandemic-induced hiatus. I aimed to craft a bold, uplifting, and impactful visual identity for the conference, which is illustrated in the motion assets below. This collection does not include the various social media and customer marketing materials that were also developed.