HomeKey Re-Brand

HomeKey Re-Brand

HomeKey Re-Brand

HomeKey Re-Brand

HomeKey Re-Brand

Deliverables

Wordmark
Brand Guidelines
Website
Logo Mark
App Design
Packaging

The Team

Brandon Clute - Creative Direction, Wordmark, 3D Illustration, Web Design

Bohdan Harbaruk - Logo Mark

The Brief
Project description

I came on board at HomeKey as the Creative Director, set to lead a major re-branding initiative. It was super exciting, especially because we were changing the name to Homepilot, so I had this awesome blank canvas to work with. But, plot twist - a change in strategy meant the brand launch got shelved. So, what you’re about to see is my journey of exploration, and the eventual pivot where I transformed the website I designed and developed for Homepilot into HomeKey.

Testimonial

"Brandon is not only one of the best Creative Directors I've worked with in my career, he's a team player that takes on whatever is asked of him, learns a new skill set if he needs to, and executes. He raised the bar for the HomeKey brand and introduced several tool sets that saved on marketing expenses. His work is top notch and he does it efficiently."


Shane Ettestad - CEO, HomeKey

Alternative Color Palette

Alternative Color Palette